A New Unique Taste Experience in Collaboration with Martin Jörgensen
Following the successful collaboration with Emilia Löf Karlsson, Voon continues to explore new, innovative partnerships that offer unique experiences for our consumers. We are now proud to present our latest collaboration, deeply rooted in Helsingborg, with Lakritsfabriken and its founder, Martin Jörgensen. Join us on a taste journey rooted in Nordic tradition, where you’ll experience the first handcrafted liquorice-flavoured hemp CBD pouch.
From Passion to Reality – The Story of Lakritsfabriken
Crafted in Ramlösa, Helsingborg – Lakritsfabriken was born out of a deep passion for liquorice and a desire to offer something new to the market. Martin Jörgensen, the founder, was determined to create liquorice products of the highest quality, made with natural liquorice ingredients and genuine craftsmanship.”When I started Lakritsfabriken, my goal was to highlight the rich history of liquorice while innovating to create something modern and unique,” Martin explains. Today, Lakritsfabriken is known for its clean flavours and commitment to quality, and its products have gained international attention.
Liquorice and Salmiak – Nordic Flavours with Deep Roots
Liquorice, made from the roots of the Glycyrrhiza glabra plant, has a long and fascinating history spanning over a thousand years. In the Nordic countries, liquorice has become a beloved flavour, appreciated for its unique combination of sweetness and deep, rich character. Salmiak, a salty form of ammonium chloride, has long been a partner to liquorice in the region, known for its intense and distinct flavour that both surprises and captivates.
A Taste Experience Beyond the Ordinary
This collaboration, uniting two Helsingborg-based innovators, between Voon and Lakritsfabriken means that we together create something that has never been done before – a collection that not only focuses on the taste of liquorice and salmiak but also integrates these elements into a broader experience. Imagine a series of products where every detail, from design to taste, is carefully thought out to convey a sense of Nordic simplicity and global elegance.
Focus on Innovation and Tradition
At Voon, every collaboration is about challenging the traditional and finding new ways to surprise and delight our customers. The partnership with Martin Jörgensen and Lakritsfabriken is no exception. By combining our pursuit of innovation with Lakritsfabriken’s deep knowledge of and love for liquorice, we created a unique product line that reflects the best of two worlds – modern design and classic craftsmanship.
Discover Liquorice in a New Way
We at Voon are convinced that this collaboration will give our guests a completely new experience of what liquorice can be. “This is an opportunity to explore the potential of liquorice in a way that is both deeply rooted in tradition and groundbreaking in its innovation,” says Martin Jörgensen.
All liquorice enthusiasts and curious Voon fans are invited to try our latest Salted Liquorice hemp CBD pouches. We’d love to hear your thoughts!
