Voon Innovation’s origins sprouted from a casual dinner discussion at the Miss Voon restaurant in Stockholm on June 25th, 2020.

The people that met had long experience working in the snus industry and the Cannabis industry both in the US and Europe. The topic of the discussion was soon transformed into another – “Is it possible to make a great smokeless Cannabis alternative in a Snus format?”

"Is it possible to make a great Cannabis smokeless alternative in a Snus format?”

The answer was not simple. Traditional snus is a form of smokeless tobacco inside a pouch that is placed under your upper lip. When the pouch gets wet, nicotine dissolves in the saliva and easily enters the bloodstream through the mucous membranes of the lip and gums. Cannabis, on the other hand, is not soluble in saliva due to its oily nature. Cannabis would therefore not be absorbed efficiently by the body if it was just put inside a pouch.

To find a solution, we combined our knowledge from the snus and Cannabis industry with novel formulation technology. Several months of creative meetings and solid experimental research eventually resulted in an effective and safe hemp formulation inside a pouch.

“Our aim was to create a highly intelligent product that not only delivers superior absorption capabilities, but also solves the formulation challenges hemp oil and isolates present.”

We can now present a novel nano infused hemp formulation with better and faster bioavailability compared to conventional smokeless alternatives. Our nano infused hemp allows the hemp to be efficiently absorbed directly under your lip. Nanoparticles are so small that they can pass straight through biological membranes in the body. Voon strive to offer the same delivery time as smoking (less than 10 min).

By comparison, the uptake from edibles and oils is quite slow and can take up to 45 min to reach the systemic blood circulation. A lot is also wasted along this path due to clearance or degradation in the gastrointestinal tract. Absorption through the oral mucosa on the other hand enters the systemic circulation directly, bypassing the gastrointestinal tract and first-pass metabolism in the liver.

We use natural and safe ingredients in our formulations, free from tobacco, nicotine, gluten and vegan proof. Flavouring has also been a major and important part of the development work. Our pouches are therefore available in various well-developed flavours for an ideal consumer experience.

Voon´s goal is to become a market leader within smokeless Cannabis and to become a natural choice for people looking for a smart smokeless alternative for consuming Cannabis such as hemp. We will continue to develop and improve smokeless Cannabis products for our consumers.