In Sweden’s flourishing wellness scene, Emilia Löf Karlsson is not just a participant but a true pioneer of holistic health and genuine positivity. With an extensive background in journalism and a deep-seated passion for wellness, Emilia represents the perfect fusion of articulate advocacy and practical wellness strategies. This unique blend attracted Voon, inspired by her capacity to embody and communicate the benefits of a lifestyle centered around well-being. Our engaging conversation with Emilia, conducted at her serene island home, provided deep insights into her life philosophy and her perfect fit with Voon. These discussions were especially significant as they coincided with the launch of our exciting new Orange BubbleGum flavour, a celebration of her birthday and a testament to our collaborative spirit.

Emilia Reflects on Her Personal and Professional Wellness Journey

Q: How has your background in journalism influenced your approach to wellness?
A: “Journalism sharpened my ability to discern and communicate truthfully about health and wellness,” Emilia notes thoughtfully. “This skill has been invaluable in navigating the wellness industry, ensuring that my advocacy is not only inspiring but also rooted in verifiable facts. My partnership with Voon naturally evolved from our mutual commitment to purity and scientific integrity in promoting wellness.”

Emilia’s Continued Use of CBD: A Natural Evolution

Emilia’s introduction to CBD marked a pivotal point in her wellness journey, discovered during a quest for natural methods to enhance mental clarity and balance. “I first tried CBD in the United States, and it was a revelation—like discovering a natural solution to maintain my mental balance,” she reveals. Her sustained use of CBD, driven by its effectiveness in managing daily stresses and enhancing focus, eventually guided her to Voon, where she found a brand that echoed her high standards for purity and environmental responsibility.

Discovering Voon: A Union of Shared Values

Our connection with Emilia deepens beyond a typical collaboration; it is rooted in shared values and a vision to harness nature’s purest offerings responsibly. “Finding Voon felt like meeting allies in the wellness world—a brand as dedicated as I am to sustainable, clean living,” Emilia recalls with enthusiasm. This partnership goes beyond business, representing a profound commitment to collective well-being and sustainable practices.

The Genesis of Orange BubbleGum: Crafting a Flavourful Experience

Q: What inspired the Orange BubbleGum flavour, and what role did you play in its development?
A: “The concept was to encapsulate the joy and simplicity of childhood in a sophisticated flavour,” Emilia explains with a smile. “The development of the Orange BubbleGum flavour was a dynamic process of creativity and shared joy. My role involved ensuring that the flavour captured these themes while staying true to Voon’s ethos of natural, enjoyable health experiences.”

Pop Art Visuals: Reflecting Emilia’s Vibrant Personality

In line with Emilia’s dynamic personality and the playful spirit of the new flavour, Voon crafted vibrant pop art visuals for the Orange BubbleGum packaging. This design choice pays homage to the pop art movement, known for its bold colours and impactful designs that disrupt the traditional art scene, much like how Emilia disrupts conventional wellness narratives. “The pop art style reflects my approach to life and wellness—vibrant, accessible, and fun. It’s about breaking norms and celebrating individuality,” Emilia comments, illustrating how her essence is perfectly mirrored in the artistic packaging.

Emilia’s Broad Impact and Aspirations for Wellness

Emilia’s influence extends beyond her online presence, touching lives through her active participation in yoga retreats and leading mindfulness workshops throughout Sweden. “My mission is to empower individuals to find their own path to wellness, using methods that bring joy and colour to their lives,” she states passionately. Her work with Voon is a natural extension of this mission, aiming to promote a balanced, delightful approach to health.

Closing Thoughts and Future Visions: Emilia’s Lasting Impact

As our discussion concluded, Emilia shared her excitement for the future. “I am eager to see how we can broaden the reach of wellness, making it more inclusive and engaging. Working with Voon enables me to not only develop excellent products like the Orange BubbleGum but also to inspire a lifestyle that embraces comprehensive, accessible wellness,” she remarks.

Find out more about Emilia’s Collection here.