The cannabis industry has had its ups and downs when it comes to regulations, and has since come a long way when it comes to being perceived negatively. Whilst CBD is now a very commonly accepted topic in matured industries like the United States and Europe, the associated marketing restrictions are still very strictly regulated.

An example is the prohibited medical claims and benefits that comes with CBD. Even though many hemp CBD based products are made with natural ingredients and are THC-free, CBD brands are not allowed to indicate their products as a remedy of any sort. This is also largely due to the fact that every individual may react differently to CBD. However, this doesn’t mean users cannot share their own experiences.

In order to encourage consumers to share the latter without making direct claims, Voon has introduced a special campaign with the message ‘We can’t say this might be good for you. But you could.’ The concept is to directly address this issue with a bit of dry humour. Watch the video below to find out more about this campaign and the science behind Voon hemp CBD pouches.